Search Engine Optimization (SEO)

You always want the maximum amount of people viewing your product, the more eyes that view your services, the more profit you will inevitably gain. SEO drives traffic into your sales funnel so you can obtain the maximum amount of qualified leads. The baseline conversion rate we see for web visitors to leads is 2%. So if you have 5,000 visits per month then you should be converting around 100 leads per month. This is why exponentially increasing your long-term search traffic is so important. Now when you have 20,000 visits per month, you are generating 400 leads per month. Then ultimately you are converting more leads to patients. It is a numbers game, and SEO plays a huge role in getting more people at the top of the funnel so you can close more new patients at the bottom.