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Content Marketing

Learn more about content marketing services for plastic surgeons, med spas and other elective medical practices.

We Create Content That

Generates New Patient Leads

Plastic surgeons creating a robust amount of content helps establish their practice as an authority on the subject of plastic surgery. Patients are more willing to spend money if they are confident that you are the best in the industry. A vast library of content will also reduce the need to pay for cost-per-click ads over time as content lives forever. Content marketing for plastic surgeons is part of the Attract & Convert stages in our long-term growth strategy. At LeadLuxe, our content strategy has a two-pronged approach.

Pillar Content Marketing Strategy

Our basic pillar content strategy is centered around creating pillar pages for each surgery or treatment. This strategy is a bit labor-intensive in the beginning, but it allows us to optimize for these keywords to make sure any potential client in your area can find your office by typing in the most common searches around these surgeries and treatments into Google. We take pillar content strategy a step further with add-on topic content. Many times there will be increased searches around specific topics within a surgery. For example around breast implant sizes and materials when searching about breast augmentations surgery. We create specific content on breast implants and set up an internal linking strategy that Google crawlers love to see.

Gated Content Strategy

This is an expansion off of basic pillar content. Developing premium content is the key to converting curious bystanders into prospective patients (leads). We use a few effective tools to develop a premium content strategy.
eBooks = Lead Generation
 One of our proven strategies includes creating highly polished, professionally written, and designed ebooks. These books include a complete contact funnel that guides your clients through commonly asked questions, leads to a CTA, landing pages, and thank-you pages. We can even add chatbot development and implementation to increase conversion rates. Bottom line, eBooks work extremely well in your industry, because many surgeries are considered purchases so patients are very research-driven in making a decision. Your eBook can be the essential piece of information for informing their decision. Once they download the eBook, this is where marketing automation & lead nurturing comes into play.

More Than Leads. It’s About Building a Business That Lasts.

LeadLuxe helps you move beyond one-time wins. With strategy, design, and automation that works together, we build marketing systems that deliver results month after month.

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